I am a Creative and Brand Strategist.

Originally from Belgium, My career has been largely shaped by my experience in the United States. Now operating from Europe and Drawing from a rich background in creative Direction, branding, communication, event curation, and business growth strategy, I craft innovative, tailored solutions that elevate brands, strengthen their identity, and drive impactful results.

Areas of expertise

    • Conceptualization of creative campaigns and projects

    • High-level consulting for businesses seeking differentiation

    • Overseeing brand identity and storytelling across platforms

    • Leading creative teams and ensuring high-quality content production

    • Multichannel content creation (digital, print, multimedia)

    • Managing and executing immersive brand experiences

    • Conceptualizing marketing campaigns and product narratives

    • Acting as the bridge between creatives, executives, and stakeholders

    • Managing project timelines, budgets, and cross-functional teams

    • Developing innovative processes to optimize business operations

    • Representing brands and agencies in high-level business meetings

    • Organizing large-scale press, pop-up, and fashion events

    • Managing high-profile brand activations and launches

    • Collaborating with VIPs, celebrities, and media professionals

    • Overseeing event logistics, production, and post-event impact

    • Crafting and executing PR and marketing strategies

    • Managing celebrity brand partnerships and collaborations

    • Building relationships with key industry players and media outlets

    • Ensuring alignment between marketing efforts and business goalsCrafting and executing PR and marketing strategies

    • Managing celebrity brand partnerships and collaborations

    • Building relationships with key industry players and media outlets

    • Ensuring alignment between marketing efforts and business goals